Investors Must See: What Should We Pay Attention To When We Invest In Clothing Stores?

New investment

The opening process is set up.

1, formulate a strategic plan for new store development.

When opening a new store, we should make strategic plans for the future development of the new store, such as the speed of opening the shop, the scale of opening the shop, and the development prospect of the new store.

When looking for new opportunities to open a shop, there are usually two choices: first, to set up new retail outlets in existing retail stores; the two is to set up new retail outlets in cities that are not yet developed.

The first situation is easy to make decisions, and the second case usually requires a more comprehensive and systematic decision-making process.

For individual investors, shop planning often pays more attention to short-term business forecasting rather than long-term shop planning.

2, conduct market research and determine the intention to open shop.

Conduct a rigorous market research, determine retail opportunities, and decide the intention of opening stores, such as the number and area of opening stores.

3, choose shop formats and

There are many types of clothing and footwear sales. From the perspective of investment, there are self chain stores, franchisees and first class dealer models.

From the point of view of physical shops, there are product catalog stores, floor shops, shops, clothing trade cities, clothing retail exhibition, mobile stalls, etc. clothing brand enterprises can also choose franchised stores according to the needs of salesmen.

4, choose shop area

When choosing a place to open a store, you usually have to analyze your business advantage. First, you should open a store in a smaller competitive city, then use it as a hub to radiate the surrounding cities. This is a more reliable method.

5. Investigation and selection of store locations

After choosing a city to open a shop, it is necessary to conduct an in-depth and detailed business analysis to determine the specific location of the shop.

Usually there are four characteristics of the shop opening conditions: first, the selected location is in line with its brand image; two, the traffic is convenient; three, the passenger flow should be large enough; and the four is to choose the right competitors.

In apparel retailing, competitors usually use divisors as management benchmarks, which play a positive role in attracting target customers and adjusting management strategies.

6. Make shop plans and implement them.

For retail stores to be renovated, ready to open shops and trial business, we should make good schedule and implement them according to plan.

7, open shop business

When the shop assistants, goods, retail stores and other arrangements have been arranged, it is necessary to make a shop planning to give consumers a good impression.

8. Performance evaluation of new stores.

We should pay special attention to the changes in the performance of new stores, analyze the sales situation frequently, sum up experience and review the problems in order to improve and adapt to the local retail characteristics.