Shoe Enterprises XTEP Won The Title Of "Up To Day" With 130 Million Yuan.

In CCTV, the momentum is like a rainbow. Advertisement Driven by the bidding effect, the advertising resources of Hunan satellite TV have also become the aroma of the businessmen. A few days ago, Hunan satellite TV 2011 advertising scarce resources bidding will be held in Changsha, the Hunan satellite TV has produced the "happy camp", "day to day up" and other programs of advertising packages. The advertising price of the final bid price of 2 billion is sold at 3 billion 358 million.

It is understood that in 2010, "take up day by day". Naming right Of XTEP Another 130 million yuan won the title, and the naming rights of 130 million yuan also set a new high in the mainland variety show. An insider from Hunan satellite TV said it was estimated that XTEP's publicity had made it taste good in 2010, so it would be taken at such a high price.