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Feng Xiaogang VS Jiang Wen: Who Knows Better About Marketing?

2011/1/17 17:54:00 171

Feng Xiaogang And Jiang Wen Marketing

  

Feng Xiaogang

The "if you are the one 2" really looks good, which is my real admiration for Feng Xiaogang.

A seemingly not good "leading edge to continue" things, is to let Feng Xiaogang and Wang Shuo make a vivid, do not admire the strange.

But after watching the movie, it is still hard to feel that "No 2" is a bit of a wall.


The most colorful of "non 2" is not the hero and heroine played by Ge You and Hsu Chi. I think the real protagonist is the Fragrant Hill played by Honglei Sun.

Honglei Sun's acting is getting better and better.

Without Honglei Sun, "non 2" is hard to make.

It is estimated that Feng is carrying the "tear" remnants of the great Tangshan earthquake. If we look at the role of Xiangshan played by Honglei Sun, it is unlikely that we will not cry.

Men cry when they see them, not to mention women. When I look at the shadows, I can't help crying.


It is estimated that the older the man is, the more sober he is, for example, his humble nature.

The reason for this movement is that he saw his own shadow from Xiangshan.

What men have to think is: what is the purpose of my life's struggle? It's a "Datong shop" crowded in the graveyard, or facing the sea.


Feng guide is becoming more and more like brand spokesperson.

From Mercedes Benz, Jiannanchun, China Life Insurance, Le Meridien Munich Hotel and so on, Feng guide still sticks to the brand implanted advertisement, and the more advanced the brand is, the more advanced it is.

From "non 1" Subaru to "Mercedes Benz" of "non 2", I wonder if "non 3" is Lamborghini.


If we take away the play of Xiangshan, which is played by Honglei Sun, it is estimated that there will be nothing to see in "non 2".

"Non 2" feels that Honglei Sun is the most important protagonist. From the divorce ceremony to the farewell party of life (this is the reverse thinking, we have to admire Feng Xiaogang and Wang Shuo's screenwriter ability) is Honglei Sun's whole world. Ge You and Hsu Chi are quickly becoming supporting roles.


A little bit of a sense of discomfort is that Feng Dao is a little "supercilious". He says directly that every movie is fire and every movie has its box office.


Until Feng guide met.

Jiang Wen


Feng Dao said that if Jiang Wen understood the commercial films, it would be the greatest threat to him.

I think this is true.


Jiang Wen has been a very independent director, almost in the memory of the audience until the "let the bullets fly".


"Let the bullets fly" conform to the common people, see a lively; also accord with ya people, more touch the way.


Jiang Wen's biggest change

Marketing

From the point of view of people, it is from self centred to customer centered.

This magnificent turn is clear, but the peak of the box office exceeding Feng's "Tangshan earthquake" is just around the corner.


Marketing people do a lifetime marketing, the most dare not say a word, I think, should be: I know the consumer, I understand the customer.

Just like an artist says that his work is already at its peak, it can only mean that he is only one step away from the setback.


I really understand that marketing should be centered on customers. It is really from the bottom of my heart, from the bottom of my heart, after I have been a marketing person for more than ten years.

Customer centered, everyone will say, but few really appreciate the true meaning.

Just like before the reform and opening up, the walls and slogans all read "serve the people", but everywhere they encountered "no service for the people". At that time, the waiter was the uncle and the customer was the grandson.


Customers are meant to be respected, not to be fooled.


This sentence is a good reminder to Feng Dao and Jiang Wen.

Although Jiang Wen said, let me come out "Fei" 2, 4, 6, let Feng export "non" 1, 3, 5.


Well water does not attack rivers.


Whether it is 1, 3, 5, or 2, 4 or 6, it is for consumers to pay.


Consumers will pay for their tickets and vote with their feet.


Feng Xiaogang VS Jiang Wen, who knows better marketing is god horse? Or wait and see.


This article is original, the copyright belongs to the author, and is a marketing consultant, which sells all living fossils Han Feng. If you need to reprint, please specify the author and source.

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