Guangzhou Kanudi Road Becomes A New High Class Men'S Wear Luxury

　　 clothing The plate is about to add new talents. Domestic professional senior men's wear Clothing brand retail enterprise - Kanudi Road, Guangzhou Clothes & Accessories Limited liability companies are about to enter the capital market. Kanudi Road is mainly engaged in private brands Kanudi Road (CANUDILO) R&D design, brand promotion and retail management of senior men's clothing, and agency sales of clothing, bags, leather goods and other products of international first-line brands. Since its establishment, the company's main business has not changed, and has maintained rapid growth.

　　 Obvious advantages in independent research and development

The company has a senior men's wear design and R&D team with international vision and rich experience, and currently has 24 designers. The designer team has a high awareness of the company's brand concept and has maintained good stability. In order to ensure that the products can meet the fashion trend of the high-end men's wear market, the company, on the one hand, consists of designers, marketing planners, and marketing personnel to form an efficient customer demand analysis team to quickly understand the consumer psychology and preferences of consumers in different regions; On the other hand, the company sends designers to study in foreign markets on a regular basis and communicate extensively with the designers of international brands it represents, so that designers can grasp the fashion trends of international high-end men's wear in a timely manner, and combine relevant elements with the needs and preferences of domestic consumers to design better products.

The company has established a good cooperative relationship with the famous clothing college in Asia - the Department of Textile and Garment Science of Hong Kong Polytechnic University, and has hired Mr. Maurizio Baldassari of Maralunga Company in Italy and other international fashion designers as the company's perennial design consultants. From 2009 to 2011, the number of new products designed and launched by the company was 1146, 1214 and 1226 respectively. As of December 31, 2011, the company has 6 design patents.

　　 Win with quality advantages

The company's store location is mainly located in the core business district of economically developed cities, and its marketing network covers high-end department stores, high-end shopping centers, major airports and five-star hotels in large and medium-sized cities in China and Hong Kong and Macao regions. At present, Kanudi Road has become one of the few high-end men's clothing brand retailers in China with complete coverage of high-end core retail business circles in first tier cities. The company has established a stable long-term cooperation relationship with such iconic high-end chain stores as Renhe Spring Department Store [1.319.17%], Wangfujing [31.76-0.94% Research Newspaper] Department Store, New World [7.650.13% Research Newspaper] Department Store, Shanghai Bailian, Guangzhou Youyi [16.594.34% Research Newspaper], Hunan Youyi Apollo, Zhuozhan Group, Yintai Department Store [9.22-0.22%], Shenzhen MIXC, Nanjing Golden Eagle, Paris Spring.

As of December 31 last year, Kanudi Road has opened 318 marketing terminal stores in 31 provinces, autonomous regions, municipalities directly under the Central Government and 155 cities in Hong Kong and Macao, including 175 direct stores (including 5 international brand agency stores) and 143 franchise stores.

The company has established differentiated service standards for high-end consumer groups to promote the VIP customer system, and enjoys high recognition in the high-end men's clothing industry. The company has more than 13000 VIP customers, including celebrities, entrepreneurs, professional managers, etc.

　　 Further expansion of clothing market capacity

With the development of urbanization and the improvement of per capita disposable income, the sales volume of China's clothing industry has increased rapidly. According to the research report, the total domestic clothing sales increased from 516.09 billion yuan in 2003 to 108.122 billion yuan in 2009, with a compound annual growth rate of about 13.1%. It is estimated that the retail sales of the domestic clothing market will reach 2033.68 billion yuan in 2014.

In terms of men's wear market, the domestic men's wear market volume in 2009 was about 515.08 billion yuan. The domestic men's clothing market is the fastest growing part of the clothing market, and the market volume has increased from about 36.6% in 2003 to about 47.6% in 2009. The above situation is mainly affected by two factors: first, the continuous growth of the domestic male population; Second, male consumers' preference for clothing consumption has changed and their purchasing power has significantly increased. With the growth of the middle class, domestic men are increasingly paying attention to appearance and fashion. Their preference for clothing consumption is stronger than before, and they are more willing to increase clothing consumption.