The Strong Return Of "High-End Customization" Is That The Advantages Of Labor-Intensive Industries Are No Longer

Last weekend, the author and a friend participated in the "Advanced Customization" held by a designer friend clothing During the show, the model showed the guests several sets of designer customized senior dresses. It is reported that the pearls and lace on these dresses are limited edition, and they are directly transported by air from France, the country of origin, which is expensive.

The author has been puzzled about the definition of "advanced customization". Some people say that advanced customization means that manufacturers make customized production, even single production, according to various high requirements of customers, and strive to create unique and personalized products. But in fact, in the clothing industry, the advanced customization of clothing is one of the oldest production methods. From the beginning of the history of tailoring, clothes are tailored according to the individual, and then customized by the tailor according to the size. Different people have different practices. At that time, everything was personalized.

However, since the word "ready to wear" appeared in the middle of last century, tailor shops have gradually faded out of the stage of garment production. Now, various "advanced customization" products have returned strongly, accompanied by luxury, exquisite and expensive prices. Travel agencies have opened up exclusive and luxurious "high-end customized" travel routes, to compete in Canada, to explore the tropical rainforest; All kinds of luxury brands launch their exclusive and limited "high-end customized" products, making "customization" become the label of luxury goods; The furniture accessories industry creates its unique customized products, and flaunts the top design, fine craftsmanship, and fashionable and elegant life taste. Even e-commerce websites want to launch their unique customized services, hoping to bring a happy experience to the experience.

It is certainly a good thing for consumers to achieve the above enjoyment and sense, and it is more understandable that enterprises are willing to provide such experience, but the ubiquitous "advanced customization" makes "advanced customization" unavoidably "cheap". According to some experts, the strong return of "high-end customization" is that the advantages of labor-intensive industries are no longer there.

Taking the clothing industry as an example, with the rising production costs and labor costs, the profit margin of simple mechanical batch processing is getting lower and lower, so many clothing enterprises start from positioning, improve the quality of service to customers to improve the added value of products, and find that advanced customization is a future direction, so everyone is eager to work hard, Want to create your own piece of sky on the stage of "advanced customization". In fact, when all walks of life flaunt the so-called "advanced customization", the cheap "advanced customization" can hardly reflect its due "dignity".