The Whole Story Of Egyptian Costume Events In London Olympic Games

At a time when the people of the world are looking forward to the London Olympics. A variety of sidelights also came, first there was the Oolong event with the wrong Korean flag; Later, there was a budget overrun of 101%, a gimmick of "frugal Olympics"; Now the members of the Egyptian delegation are all carrying a Chinese made shanzhai Athletic Wear , and forcefully enter the position of "entertainment gossip" of the media, becoming the hot topic of discussion among the people after dinner.

It is reported that tourism, as one of Egypt's pillar industries, has been operating miserably for 17 consecutive months due to the unstable domestic political situation. When the economy is depressed, the finance will inevitably follow the "malnutrition". As the saying goes, "A clever woman can't make bricks without straw". In the embarrassing situation of lack of funds and hot spots to win the championship, the head of the Egyptian delegation had to choose the second place and finally chose a "Nike dealer" from China who was willing to offer 50% discount. However, the big Nike logo and Adidas logo on the zipper of the clothing manufacturer make people feel wrong. People can't help asking, are you equipped by Nike?

Shanzhai is not a strange word for Chinese people, and the unique "wisdom" of Chinese people has been brought into full play in this field. With its fashionable and beautiful appearance, affordable and low price, shanzhai products have even become the favorite of many Chinese people. However, the author would like to say that "copycat" is also a "double-edged sword" - it not only cuts waves for relevant businesses in the sales market and helps them expand their spending, but also determines their never-ending status and cruel homogenization competition.

Let's take this case as an example. Putting aside the moral condemnation, this is definitely a wonderful marketing. This dealer who claims to be an agent of Nike, how original their vision is and how sensitive their market sense is! You know, although the turbulent situation in Egypt has caused great difficulties to their domestic economy, it has also made them occupy the forefront of international public opinion for a long time! Just like this Beijing rainstorm disaster, Shifang's generous donation of 1 million yuan can become a news hotspot. This time, taking advantage of the "Olympic Games", we extended an olive branch of "timely assistance" to the Egyptian delegation. Only when we had a deep understanding of the level of customer needs, could the two countries hit it off. Just imagine that in normal "bumper harvest" years, will the Egyptian delegation take care of them?

But what about the most successful marketing? In this event, people only remember two things - that is, there are many fake products made in China, and this time it's Nike! How to say, while sighing that masters are "copycats", as a Chinese, they are more or less blushing.

However, the situation is not hopeless. China's manufacturing industry is not just a copycat world. Aren't there some enterprises that are known as national brands that are crying out to go global all day? Hurry up! The delegation of Egypt also has few people, and they can make a steady profit by sponsoring them. At the same time, make some face for China.