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Mei Ting And Mingdian Shoes Renew Their Relationship
The two-year endorsement fee ranges from nearly one million yuan to eight million yuan. At the press conference where some enterprises employ celebrities to speak for them, if a reporter is asked to play on the spot and use a self created "slogan" to promote his brand, how will he respond? "Classic, classic, always classic!" This is the answer given by film and television star Mei Ting. In fact, the advertising language of the shoes industry is "feeling every step of life". On the afternoon of June 6, Mei Ting renewed her contract with the shoes industry group, and became the image spokesperson of the shoes industry again. In 2006, Meiting was hired by the shoes industry for the first time for two years. Since then, various women's shoe brands in Wenzhou have set off a trend of endorsement, and the star lineup and grade employed are no less than the men's shoe brands on which Wenfang Shoes is famous. Cecilia Cheung, Chen Hao, Li Bingbing and other female celebrities who have more influence in China have started to distinguish the caliber of Wenzhou women's shoes, and have become spokesmen of Zhuoshini, Tesya, Kekafu and other Wenzhou women's shoes brands. It is understood that Wenzhou shoe enterprises paid these female stars from nearly one million yuan to eight million yuan for their words in the 1920s. At present, Longwan District is the most important women's shoes production base in Wenzhou. 90% of shoe enterprises are specialized in women's shoes production, and the annual production of women's shoes accounts for about 55% of Wenzhou. On June 19, 2006, Wenzhou Shoes and Leather Industry Association and Longwan District People's Government jointly awarded Longwan the title of "China Shoes City Women's Shoes Base".
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