Clean Up Shop 100 Thousand Below Shop

Recently, the market rumors, with ONLY, JACK&JONES, VERO MODA and SelectED brand clothing in Southern China area has issued an order: sales less than 100 thousand yuan stores will be closed.

Although the rumors were not positively responded to by the fashion designer, the fashion giant once contracted the shop expansion and closed down the undesirable stores.

Some people in the industry feel that the brand's own problem is "basically no change for so many years". Once the fans have gradually grown old, and can not meet the new demand of fashion women's new consumption Army (after 85 to 90), and gradually lose their advantages in the competition with fast fashion brands.

Recently, fashion brands such as ONLY, JACK&JONES, VERO MODA and SelectED have been dismantling from some shopping malls in Hangzhou, Wenzhou and other cities. There is a rumor that the inside of the fashion dress orders are: no new stores will be opened this year, and stores with less than 100 thousand yuan monthly sales will be closed.

Reporters recently visited some shopping malls in Guangzhou, found that ONLY, JACK&JONES, VERO MODA and other brand counters did not appear the phenomenon of withdrawal.

The reporter understands that the brand clothes that are deeply involved in the shop are in addition to Esprit and Baleno, etc. in China, the number of stores in Baleno has been reduced from 388 in the last 3820 to 3432.

Edgar closed 88 stores in mainland China in the first half of this year.

The semi annual report of clothing listed companies shows that the major brand enterprises in the clothing industry are adjusting their inventory and stores continuously.

Recently, it was reported that Linghua fashion had agreed to buy the M and M Direct of the British online fashion store at the price of 1 billion 300 million DK (US $240 million).

Fashion retailer H&M e-commerce service officially entered China last week. The products sold in online stores will cover all product categories under the line, and all kinds of clothing and accessories will be synchronized with the physical stores. Before that, several fast fashion brands including ZARA, UNIQLO and GAP have developed their e-commerce platforms in China.

ZARA has also confirmed that it will enter Tmall this fall and winter.

The competition of international fast fashion brands in the Chinese market has shifted from offline shop competition to online.

Compared with the old fashion brands, the days of fast fashion brands seem to be doing well.

H&M's recent sales performance in August showed a 19% increase in local exchange rate, far exceeding 12.9% of analysts' expectations.

By the end of August, the total number of H&M stores reached 3341, compared with 2964 in the same period last year.

Data released by fast fashion brand Zara and Inditex SA, the world's largest apparel retailer, show that at the end of the first half of the year, the group has 6460 stores in 88 global markets, a net increase of 120, and online business expansion to 25 markets.