How To Get Market Recognition For Cross Border Pformation Of Local Clothing Brands

In today's clothing industry,

And pformation has long been a must for every clothing company.

In this era of new and old, how can we arouse the enthusiasm of consumers? It is reported that the recent experience of "art matching sale" in Shenzhen is undergoing reform and innovation, and many local clothing brands have changed their traditional clothing stores, held various gatherings, and made cross-border marketing.

In today's apparel industry, cross-border and pformation has long been a must for every clothing company.

How can we arouse the enthusiasm of consumers in this era of new and old tastes? It is reported that the experience of "art collocation sale" in Shenzhen recently is undergoing changes and innovations, and many local clothing brands are attracted by changing traditional clothing stores, holding various parties, making cross boundary marketing, and promoting network promotion.

It changes the history of clothing in Shenzhen.

Recently, the Shenzhen women's clothing brand pink wardrobe held in the Lifisee art space of Century Shopping Mall held a music poetry festival called "autumn sunshine", attracting a large number of customers. Customers beat drums, play the piano, read aloud, sing, and revelry.

It is understood that in such an atmosphere, you are an artist and a customer.

Of course, if you are not an expert in art, it doesn't matter. There are many areas in the huge space. If the guests are tired, they can taste coffee, dessert and fun in the corner. They can also try to wear some skirts, gowns or suits for different occasions under the guidance of "art shopping guide".

Li Feiyue, founder of the pink wardrobe, said, "

Founded less than 10 years ago, it is not the No.1 in the industry, but since the development of "art appreciation friends", more guests have been attracted by art and have more sense of brand identity.

The collocation and experience of costumes are completed in the artistic atmosphere, and communication with the customers in an artistic way can greatly enhance the irreplaceable nature of the brand.

It is understood that this art activity held by the pink wardrobe is not a single marketing case in the clothing industry.

Recently, many local fashion brands are playing all kinds of cards: literature, light food and culture.

The common feature is the expectation of pformation.

Take LA group as an example, its La Pargay is famous for many years, but in recent years, it has also opened an innovative fashion shop model and quickly replicated in Shenzhen. LA group named it "living room".

In the living hall, we advocate "slow life", showing the star's design draft, showing physical objects next to it, and matching fashion accessories. Customers can enjoy the beautiful clothes while drinking coffee.

In the foreseeable future, this kind of cross-border activities held in the physical store will become more popular in Shenzhen. People like this kind of humanistic care beyond the "try out" itself, and experience the enjoyable lifestyle in all kinds of "museums".

This is perhaps a new shopping experience that is more acceptable after the Internet.