Milan Fashion Week Changed Giorgio Armani Also Decided To Make Adjustments.

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The changes are continuing, except for

Announced that it will no longer participate in Milan alone.

During the week, when the women's clothing series was released in the week of women's wear week, another Italy fashion giant Giorgio Armani was also prepared to make a change. The 2017 Milan spring and summer fashion week, which was held in late September this year, decided that it would no longer appear on the last day of the week of fashion week as a press brand, which could lead to the embarrassment of the Milan fashion week's closing of the international brand.

2017 Milan spring and summer women's wear week is expected to be held from 21 to 26 September and is scheduled to be unveiled by Gucci.

According to the unofficial practice of Milan fashion week, Giorgio Armani's rookie has been placed on the last day as a finale.

But this year, the brand will choose to issue a new series on the 23 day, that is, halfway through the Milan fashion week.

However, as the whole fashion week is still in the process of planning, the final arrangement is subject to official confirmation.

Despite his high reputation, the lack of change in Giorgio Armani has always existed in recent years, and Mr. Giorgio Armani, who held the 2017 Milan spring and summer men's wear weekly in June, clearly stated that he was tired of the identity of the "axle brand": "why is it always my end to Milan fashion week? This should be changed. I hope my colleagues can act on this."

In addition, the Emporio Armani of the brand's younger subsidiary line announced that its 2017 spring and summer women's wear series will be absent from the Milan fashion week and will go to Paris women's wear week.

This is not the first time that Armani has been involved in Paris. As early as 1998, Emporio Armani had planned to hold a fashion show in Paris, and celebrated the start of its perfume series. However, on the eve of the show, Paris authorities were ordered to stop by the reason of "safety considerations", which led to the loss of nearly $1 million by Armani and another sponsor, L'OREAL group.

It has been reported that the French authorities stopped the show not entirely out of security concerns, and subsequently heard rumors of Giorgio Armani being arrested by the French police.

In 2006, Emporio Armani also left Milan for the first time to participate in the London Fashion week to release its 2017 spring summer series. At that time, the main reason for choosing London was to celebrate the reopening of Emporio Armani flagship store and cafe in Brown pun Road, a luxury store and hotel in London.